My lack of being part of connected social media outlets, such as Facebook has deprived me of the options to be part of group activities. They do not understand that it is a plot by our potential robot conquerors...but that is a topic we do not need to delve too far into.
In working learning about outreach initiatives for museums and archives from my paper, discussions, and presentations social media connections are a strongly viable (and recommended) type of program to make use of. I think it has become vital to take your institution beyond creating a strong website and to move evermore into the digital realm of connectivity. Our archives class even limited us to only making use of a single online program to pursue in developing our archives outreach. Why stop at a website when you could reach out to people in Facebook, twitter, YouTube, and emailed newsletters to interested parties.
Will there be a potential point where program ideas such as newspapers, ads, and magazine articles will become out of date? Maybe the potential public to reach out to through these ideas will have fallen to a minimal amount and it is far more cost effective to use the internet to reach the maximum number of potential interested parties. With how much technology has been slowly integrated (sometimes almost seamlessly) potential staff do not need to have specialized training in potential that the internet has to offer or may have the programming skills needed to manage the projects.
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